Flyers

For creating flyers, your selection among the provided options will significantly affect the final look, durability, and appeal of your flyers. Let's discuss how each choice impacts your flyer design:

Glossy Coating vs. Matte Finish

• Glossy Coating: Offers a shiny, vibrant look that is especially great for flyers with high-resolution images or colorful designs. The gloss helps colors to stand out and can attract more attention, making it an excellent choice for promotional or event flyers. However, it can be reflective under bright lights, which might affect readability.
• Matte Finish: Provides a more subdued, elegant appearance. It's ideal for professional or informational flyers, where readability is crucial. The non-reflective surface ensures that there is no glare, making text easier to read. The texture of a matte finish also adds a premium feel to the flyer.

Popular Sizes

The size of your flyer should depend on its purpose, the amount of content, and how it will be distributed. Common sizes include:

• Small (e.g., 4"x6", 5"x7"): Good for simple, targeted messages or event invitations. Easy to hand out or leave in high-traffic areas.
• Medium (e.g., 6"x9", 8.5"x11" [Letter]): Versatile size for various purposes, from detailed product sheets to event programs. They provide more space for information and images.
• Large (e.g., 11"x17" [Tabloid]): Suitable for flyers that need to convey information at a glance or be visible from a distance. Great for posters or menus.

3 Different Stock Options

The paper stock affects the feel, weight, and sturdiness of your flyers:

• Standard: Usually a lighter weight paper, good for mass distribution where a high volume of prints is needed at an economical price.
• Premium: A heavier weight paper that feels more substantial and durable. Ideal for flyers where a quality feel is important.
• Specialty: Could include recycled materials, textured papers, or other unique options that stand out. Best for when you want your flyer to make a strong impression.

Second Side Printing is Free!

Utilizing both sides of your flyer allows you to double the available space without increasing the cost. This is especially useful for:

• Providing comprehensive information without cluttering a single side.
• Highlighting a key image, logo, or message on one side, with details or additional info on the back.
• Creating a more engaging and interactive flyer that encourages the recipient to flip it over and read more.

When deciding among these options, consider your target audience, the message you want to convey, and how you plan to distribute your flyers. A well-chosen combination can significantly enhance the effectiveness of your flyer campaign.